Most of you might be already familiar with “Indented Search Listings”; if not, you might have at least noticed the recent changes in how Google shows organic results.
Over the last year, Google has rolled out several algorithm updates that have proven to be imperative for businesses to rank their websites for organic results. These recent updates were intended to bring a better website experience to visitors by ranking domains that offer a quality page performance. The Page Experience Update was one of the most significant Google algorithm updates that introduced Core Web Vitals which prioritized fast loading, non-shifting, and stable websites. But unlike these updates, the intended search results are not seen in a website, rather in Google search results just as the name indicates. And every business owner out there clearly understands the importance of having your domain on the first page of Google organic results.
Whether your online business sells products both locally or internationally or offers services, a website is the most essential necessity. Especially if your website is well SEO-optimized and follows the Google page experience update as well, you have a much better chance of ranking on the first page. Digital marketing and efficient SEO services can bring your website to the first page of Google and help you reap the several benefits of ranking on top. It will give your customers a better chance to find your business, improve click-through rate (CTR), and also can turn visitors into potential customers. All these and much more are the multiple benefits you can enjoy by having your single website URL in the Google SERPs. But what if Google not only shows a single domain URL to your businesses but two, well how about three?
Yes, that’s right!
The intended search result shows up to three results from the same domain on Google SERP. Some digital marketers consider this as both a blessing and a curse as well. Because not only can the intended search results provide more visual space for a domain but can also push other domains from the first page.
Now let’s dig a bit more into Google intended search results.
What Are Indented Search Results?
While searching for some terms, you may currently see that there are multiple results from the same website URL and these results would now be displayed one below the other, much like threaded results. These additional search results show up along with your top-ranking page for a given question. This is because the latest Google search algorithm updates target website pages with similar or related keywords to the search query and presents them below your main ranking page.
Since Google is constantly striving to display the most relevant content, it gives your business websites an opportunity to showcase more content on the first page. The indented results enable Google to group similar pages or content from any site to provide a better response to queries. This update might be significant for business websites as it may improve organic CTRs because one website will be able to own a sizable chunk of the SERP. It means that the top-ranking websites will take up considerably more visual space since one domain can display up to three indented results, and more than one domain can have indented results on any given SERP.
How Can You Optimize Your Website for Indented Searches?
Since the concept of intended searches was reintroduced just recently, not many digital marketing agencies or businesses are fully aware of how to make their pages eligible for indented searches.
For some service providers or businesses that sell products, more than one page might rank on Google. So first of all identify these pages that already rank on Google. Now some of you might think “If my domains are already ranking on the first page of Google SERPs, why do I even need to bother with intended searches”. The answer is that there is very little probability that Google will rank both your domains for a keyword or query. It mostly ranks just one but with Google’s intended search update, you can provide the visitor to check out your other ranking page as well. Therefore, significantly increasing the chances of CTR and customer conversion.
But don’t worry if your pages are not there on the first page of Google SERP. There are several digital marketing agencies in Toronto that can not only get you ranked in Google but also improve lead generation, branding, and marketing.
Here’s how you can optimize for intended results:
1. Get Your Web Page Listed On The First Page
As mentioned earlier, the first step to do is get your web page listed on the first page of organic search engine rankings. By prioritizing SEO, improving website design, UI/UX, etc., and of course, by meeting the latest Google updates, you too can rank your website or your chosen keyword.
2. Optimize Your Second Page
Every company will surely have more than one service or product and these will be related to each other by some means. So for your second webpage, make sure to add interlinks and similar keywords to the first page. It is imperative that you leverage different content that will be useful for the website audience and also ensure that you optimize all of the onsite factors for your chosen keyword.
3. Get External Links From High Domain Websites
Once you include adequate interlinks, you will finally need to get external links from high domain websites to the second page and make sure that you include the keywords in the anchor text of these links. How many external links you need to accomplish this will depend on the competitiveness of your preferred keyword.
The second page related to the keyword can be a landing page that is uniquely designed to convert leads or a webpage temporarily created for a campaign. Whatever the reason, always make sure that you avoid keyword cannibalization or duplicate content as this could affect website ranking. As mentioned at the beginning of our article, having a single URL on the first page is great but having at least three is beyond great. Therefore businesses must try to optimize for intended search results as it can improve CTR and hence enhance customer conversion rates.