For more than fifteen years, Web Sharx and Beacon Advisors have shared a common mission: to help business owners grow, professionalize, and realize the full value of their companies. What began as a collaboration between a digital marketing agency and an M&A advisory firm, has evolved into a partnership that connects two essential sides of business success: digital presence and financial value.
Both firms serve entrepreneurs and mid-market companies across North America, providing expertise that helps owners build, scale, and exit with confidence.
A Longstanding Partnership Built on Trust and Results
Fifteen years ago, Beacon Advisors sought a digital partner capable of providing their clients with a professional online presence that reflected the sophistication of their advisory work. They found that in Web Sharx, a Toronto-based digital marketing agency known for its strategic web design, branding, and SEO capabilities.
Since then, the two firms have collaborated to support hundreds of business owners throughout every stage of their journey. When Beacon’s valuation or sell-side clients need to improve their branding, website, or online visibility, they are referred to Web Sharx. Likewise, when Web Sharx clients start considering selling their business or exploring valuation and SR&ED opportunities, they are connected with Beacon Advisors.
This relationship has grown stronger every year. The referral flow in both directions ensures that clients receive complete, well-rounded guidance that strengthens both their online presence and their business value.
How Digital Marketing and Business Valuation Work Together
A professional website and digital strategy are no longer optional for buyers and investors. They are part of due diligence and reflect credibility. A company’s website is often the first impression a potential buyer forms about its professionalism and stability.
Web Sharx’s Role
Web Sharx helps clients across Canada and the United States design and optimize websites that attract traffic and convert visitors into customers. Their core services include:
- Web design and development
Modern, mobile-friendly, conversion-focused websites. - Search engine optimization (SEO)
Content and technical optimization that increases visibility and traffic. - Brand identity and creative design
Logo design, brand messaging, and visuals that reinforce trust. - Digital advertising and analytics
Paid marketing campaigns and tracking that maximize marketing return.
When Beacon clients prepare to sell, Web Sharx ensures their businesses look credible, perform efficiently online, and stand out from competitors.
Beacon Advisors’ Role
Beacon Advisors provides the financial foundation behind that digital presence. Their team offers:
- Independent business valuations for sales, mergers, taxation, estate planning, and shareholder transitions.
- M&A advisory for both buyers and sellers, including negotiation, deal structuring, and closing support.
- SR&ED consulting to help clients capture government tax credits for research and innovation.
- Succession and exit planning for owners preparing to transition or retire.
Together, Web Sharx and Beacon create a clear picture of business readiness: a strong brand supported by verified value.
Selling Your Business: From Online Presence to Final Signature
When the time comes to sell, both digital and financial preparation have a direct impact on the outcome.
Stage 1
Presentation and Positioning
Buyers expect professionalism and transparency. Web Sharx works with Beacon’s clients to refine digital assets, upgrade websites, and align messaging with company strengths. A modern website helps present the business as stable, efficient, and growth-oriented.
Stage 2
Valuation and Deal Structuring
Beacon provides a professional valuation that identifies market value, value drivers, and risks. They help structure deals that optimize tax efficiency and balance the goals of both buyers and sellers. Often, the valuation process reveals that improving marketing or digital visibility can significantly enhance perceived value.
A company that demonstrates strong online presence and lead generation through digital marketing can command higher multiples in an acquisition.
Stage 3
Marketing the Business for Sale
Once the business is ready, Beacon markets it confidentially to qualified buyers. During this stage, the digital branding completed by Web Sharx continues to add value. Buyers visit the company website, review brand materials, and gauge credibility. A professional online footprint reinforces buyer confidence every step of the way.
Stage 4
Transition and Continuity
After the sale closes, Web Sharx assists with transferring digital assets, including websites, domains, and marketing accounts, to ensure continuity. Beacon oversees the financial and operational transition so the buyer inherits a stable, well-managed business.
This joint process creates a seamless experience for owners from preparation to closing.
SR&ED Filings: Turning Innovation into Financial Advantage
Innovation is a significant value driver for many businesses, and Canada’s Scientific Research and Experimental Development (SR&ED) tax program helps reward companies that invest in research and development (R&D) and technological advancements.
Beacon Advisors integrates SR&ED planning into its valuation and advisory services. Their team helps business owners identify eligible projects, prepare documentation, and maximize claim value. These incentives often free up capital for reinvestment or enhance a company’s financial position prior to a sale.
Web Sharx complements this by telling the innovation story online. Through targeted content, case studies, and SEO-driven messaging, Web Sharx helps businesses showcase their R&D achievements, making innovation part of their brand identity.
When Beacon identifies clients undertaking eligible R&D who lack strong marketing or digital storytelling, they refer them to Web Sharx. The agency then builds or enhances its website to highlight innovation, credibility, and thought leadership.
This connection transforms technical eligibility into a visible competitive advantage.
When Marketing Meets M&A
The partnership between Web Sharx and Beacon Advisors has always been about more than referrals. It represents the meeting point between financial strategy and digital marketing expertise.
A strong valuation depends on a believable story. A website succeeds when it communicates trust and clarity. A business sale closes faster and at a higher value when presentation and performance align with financial reality.
Over the years, the firms have supported countless success stories together. A manufacturer preparing for sale refreshed its branding and website with Web Sharx while Beacon completed the valuation. The company sold at a higher price than initially projected. A software firm pursuing SR&ED claims optimized its digital marketing with Web Sharx, while Beacon structured the claim and updated its valuation model. A family business approaching succession engaged both teams to align marketing continuity and transfer strategy.
Each example shows how the partnership creates measurable results.
Preparing for the Future of Business Growth
Today’s business environment requires alignment between marketing, finance, and innovation. Owners who treat these as separate functions risk missing growth opportunities or undervaluing their companies.
By working with both Web Sharx and Beacon Advisors, business owners gain:
- A unified strategy linking brand visibility, valuation, and innovation.
- Increased buyer confidence through strong online presence and transparent value metrics.
- Improved transaction outcomes through coordinated preparation and execution.
- Tax-efficient benefits through SR&ED planning and structured exits.
The collaboration between these two firms represents a complete ecosystem for modern business growth.
A Shared Commitment to Clients
Both Web Sharx and Beacon Advisors believe in long-term relationships built on trust and results. Whether it is designing a website, preparing an SR&ED claim, or completing a business sale, each team approaches the work with the same principle: the client’s success defines their own.
That shared mindset has kept the partnership strong for fifteen years and continues to drive measurable success for business owners across North America.
Start Your Growth Journey
If you are ready to grow your business, improve your online presence, or prepare for a successful exit, this partnership is designed for you.
Start with Web Sharx to design or optimize your website, strengthen your SEO, and create a brand that attracts the right audience.
Then connect with Beacon Advisors to understand your business value, plan your exit, or explore SR&ED opportunities.
Together, Web Sharx and Beacon Advisors help business owners build credibility, capture opportunity, and realize their full potential.
