Over the last 2 years, brands have realized that consumer and not the competitor—is the key to a company’s prospects. By focusing on competing strategies, brands inexorably come to the notion of escalating competitive advantage but focusing on the customer, leads them to the notion of quality, value, and revenue. In their endeavor to operate holistically in the digital world, brands have emphasized the importance of a concise, well-articulated and relevant content delivery strategy. Even Google has aggressively optimized their page experience algorithms to give more priority to websites that are visually stable, interactive, platform-independent, faster and much more. This has empowered businesses to leverage Content Delivery Networks (CDN’s) for websites to radically reduce inefficiencies and increase quality as well as performance.
What is a WordPress CDN?
What started out as a crisis response for COVID-19 has now become the next norm for brands, with many of them adapting to a digital environment. The dramatic increase in digital website adoption presents a seminal opportunity for brands but is also a challenge, as the websites must meet thousands of customer demands and still remain efficient. As more content, images, etc are added to a website, it tends to affect the overall efficiency and eventually customer experience along with SEO performance. To overcome this debilitating effect, web owners are adopting Content Delivery Networks (CDN) to empower faster content delivery for their end-users. Delivery Networks such as the WordPress CDN can deliver PNG images, video, HTML files, and javascript from a network of distributed systems to website users. This CDN provides location-based servers for downloading stored website resources, hence delivering content faster than a normal website.
Few other benefits include:
- Faster Loading Site and Improved Performance
- Decrease in Bandwidth Costs
- Search Engine Ranking and SEO Advantages
- Increased Website Security
- Greater Data Integrity and Scalability
How does a WordPress CDN work?
If your website’s goal is to provide faster services with better performance, then WordPress CDN is the solution that will help you stay ahead of the curve.CDN is a network of servers at different geographical locations that are linked together with the goal of delivering content as promptly, cheaply, and securely as possible. So how can you help connect visitors to your site via the server closest to them? Follow these simple steps:
Step 1
Identify a prominent WordPress CDN service provider such as Cloudflare CDN or Amazon CloudFront CDN services.
Step 2
Register your site or open an account with the WordPress CDN service provider.
Step 3
Once you’ve opted for a CDN service, you can download free WordPress plugins like CDN Enabler or WP Rocket and integrate them with your website.
Step 4
After you have installed the plugin and chosen a CDN service provider, you will have to sync your files with the CDN provider via the plugin. This step is actually easy, as the CDN service provider will give you the detailed instruction on how to connect the dots.
Step 5
CDN’s leverage IP Anycast & geolocation routing to detect your website users’ geographical location and will route the requests to that server, thus enhancing the website load speed and performance.
In Summary
CDN is absolutely a prerequisite in accelerating website performance and providing services at a much faster rate than competitors. Considered to be a cornerstone of digital websites, CDN’s have the ability to continually enhance SEO performance and search engine rankings. If you’re looking to increase website speed and reach out to customers from any part of the globe, then WordPress CDN is your best bet.
